Once upon a time, the word “monopoly” referred to a harmless board game. Actually, I would imagine the word came first, then the board game… In either case, the scenario is the same - market takeover. The recent Activision and Vivendi merger shows us that no industry is exempt from the reach of capitalism (just in case EA’s undefeated trek of growth through acquisition hadn’t convinced you); and while technically a monopoly eliminates opposition and offers a strictly single-seller marketplace, this news comes as clairvoyant insight of a bleak future. I get a bit watery-eyed just thinking of all the blood, sweat, and tears ‘mom & pop’ game developers and publishers, now void in a world succumb to sweat-shop produced games: just imagine thousands of innocent third-world foreign children packed in warehouses, overworked and underpaid, programming away into the wee hours of morning over obsolete workstations. OK, not exactly…but this is still huge. From DailyTech:
With the combined forces of Activision and Vivendi, Activision Blizzard is expected to have approximately $3.8 billion in pro forma combined calendar 2007, potentially overtaking EA with the highest operating margins of any major third-party video game publisher.
Let’s just hope we don’t see some sort of hack & slash cost-cutting routine (there’s a pun in there somewhere), because that’s when the consumer loses. Oh, and on a side note– Activision Blizzard?? Are they serious? $3.8 billion in a calendar year makes them the new powerhouse in interactive entertainment and the best name they can come up with is Activision Blizzard? Nice, throw a few to marketing for that one.
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